The answer depends in part on the nature of the trial and the likelihood of the “downloader” using the product any time soon – thus realising and extracting the products value. Much attention also needs to be paid to those that ultimately won’t convert.
Let’s say you could convert between 5 and 10 percent of the people who downloaded the trial - let’s say after your promotion costs you are making a profit, that leaves 90-95% of your original trial users out of the picture – these people may be worth as much as your buyers over time. Consider also the effort and cost it took to get their attention.
You could do it this way…
...convert trial downloads...
Monday, August 14, 2006
Saturday, August 05, 2006
Time management tips
The single, most productive, time management technique and strategy I have is this…
A kitchen timer, almost every day without fail, I twist the top of a yellow pepper just like this (not my picture) and let the 60 minutes begin.
No checking email, no checking statistics, no coffee, no tea, no trips to the bathroom, no telephone, nothing except uninterrupted business building activity.
Why does this work?
Well first of all, I have an appointment with myself of 60 minutes; I have an agreement to work only on things that will build my business. The fact that I have agreed this in advance makes it easier to come up with the specific activity as my mind is working in the background before the appointment.
Another benefit is the 60 minutes usually turns into 90 minutes, sometimes 2 hours. By the time the bell sounds I am usually deep into something, rarely am I waiting for the 60 minute bell so I can quit.
My email technique
Most of the mail in my inbox is stuff I have subscribed to, a lot of it is material I want to read, some of it is junk, some of it is promotional. I find the most productive way to deal with this avalanche is to take the first email on any given day and search for all the email from that person then go through the emails one at a time.
I scan each email, immediately deleting those I have no interest in. The ones I want to read - I paste into a text reader. You can get a free working version here: www.readplease.com
There are paid versions of this kind of software but this free one really isn’t bad, the voices are quite good to. You can also adjust the playback speed, so it’s like speed listening instead of speed reading.
Another benefit of going through all the email from a particular sender is that I don’t have to re-orientate as much after each message
Time Management Book
I have just finished Dan Kennedy’s No B.S. Time Management… and I have to tell you, if I could have anyone kick me in the ass it would be Dan Kennedy, it would be expensive, it would be painful, but it would be worth it.
The ISBN for Dan’s book is 1-932156-85-2
Enjoy!
A kitchen timer, almost every day without fail, I twist the top of a yellow pepper just like this (not my picture) and let the 60 minutes begin.
No checking email, no checking statistics, no coffee, no tea, no trips to the bathroom, no telephone, nothing except uninterrupted business building activity.
Why does this work?
Well first of all, I have an appointment with myself of 60 minutes; I have an agreement to work only on things that will build my business. The fact that I have agreed this in advance makes it easier to come up with the specific activity as my mind is working in the background before the appointment.
Another benefit is the 60 minutes usually turns into 90 minutes, sometimes 2 hours. By the time the bell sounds I am usually deep into something, rarely am I waiting for the 60 minute bell so I can quit.
My email technique
Most of the mail in my inbox is stuff I have subscribed to, a lot of it is material I want to read, some of it is junk, some of it is promotional. I find the most productive way to deal with this avalanche is to take the first email on any given day and search for all the email from that person then go through the emails one at a time.
I scan each email, immediately deleting those I have no interest in. The ones I want to read - I paste into a text reader. You can get a free working version here: www.readplease.com
There are paid versions of this kind of software but this free one really isn’t bad, the voices are quite good to. You can also adjust the playback speed, so it’s like speed listening instead of speed reading.
Another benefit of going through all the email from a particular sender is that I don’t have to re-orientate as much after each message
Time Management Book
I have just finished Dan Kennedy’s No B.S. Time Management… and I have to tell you, if I could have anyone kick me in the ass it would be Dan Kennedy, it would be expensive, it would be painful, but it would be worth it.
The ISBN for Dan’s book is 1-932156-85-2
Enjoy!
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