Today I was just a street away from home when I saw this guy, or maybe “the” guy that delivers those free leaflets through your door, you know the guy I’m talking about (you’ve probably seen him in your area;O)
Recently I’ve been calling up newspapers and magazines to get prices for an insert (just yesterday in fact) so I thought I’d ask the guy how much it costs to deliver door to door. He shows me a small business card: these are £35.- per thousand and a larger sized printed flyer: these are £45.- per thousand.
I get talking to the guy and it turns out he has three main clients – all estate agents – and he delivers to fairly well to do areas in London; namely: Ealing, Golders Green, Finchley Central, also Cricklewood and Hendon (maybe not so well to do).
The guy tells me he has been in London for three years and has not taken a single day off… you know what? I believe him.
So where is the leverage?
When I met him he was delivering a flyer for an estate agent AND a business card. The business card was a taxi service. He is leveraging his real estate flyer route to deliver the taxi business cards.
The taxi business cards cost him nothing extra to deliver, he was going that way anyhow, and get this, at an extra £35.- he has nearly doubled his earnings. With another one or two mail pieces he could easily triple or quadruple his earnings – he is really only limited by the amount of stuff he can carry in his rucksack.
Now I’m not saying this is an easy number by any stretch – it’s going to take the best part of a long days hard labour to deliver a 1,000 of these things but with a little friendly solicitation to businesses, shops and restaurants along his route he will easily pick up more customers.
The guy has a choice:
a) Work his backside off and barley scratch out a living in London of £35.- a day
b) Work his backside off and earn a very respectable £900.- a week leveraging the work he was doing in the first place
You also have a choice… What will it be?
Friday, July 07, 2006
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