Let’s take a look...
Strengths – what are YOUR strengths?
Often overlooked and taken for granted, your strengths are your natural abilities and the skills you have developed over time. Qualities you bring to bear on situations where you clearly demonstrate an advantage over others, with what seems like little effort.
Interests – what are you interested in?
It’s as simple as that. What interests you, fascinates you, can hold your attention easily for an hour or more and doesn’t leave you feeling tired. What is it you find so interesting that when you start talking about it other people fall asleep? These are things that interest you, they may not interest everyone but other people with a similar interest will be equally fascinated.
Niches – small specialized groups of people or markets that may, or may not, be catered for.
First of all, the problems…
Strengths
Have you ever known someone that really was outstanding in one area but never seemed to apply themselves? We all know or have known someone like this – it may even have been ourselves at some point. The thing is it just doesn’t matter how good you are at something, if you have no real interest or any real desire or motivation it won’t take you anywhere.
Interests
What interests you may not interest someone else, in fact anyone else. Your level of interest and enthusiasm for your subject will make little difference.
Niche
By their very nature niches come and go. What was once a small interest group can become mainstream, what was once an underserved market may eventually be catered for.
How they work together...
Strength is not something you exert continuously (you would become exhausted), you do it from time to time. When you employ your strength against people that are less strong – you win. The spaces in between these moments of you winning are your interest. Something that interests you has you running while your competitor is walking. The niches that COME and go (my emphasis on COME) are the opportunities that you can leverage your strength and interest against to accelerate the growth of your business from time to time.
This is what I mean...
