Word of mouth advertising – are you ready?

I bet you think you are. Wanting your marketing message to spread by word of mouth is not necessarily the same as being ready for it to happen – and I’m not just talking about the mechanics of it happening but the results – good and bad.

On one hand you need to ask yourself: is your online business robust enough to cope with a mass of traffic and sales? On the other hand – do possible weaknesses in your business need mass exposure before you sort them out?

What I’m getting at is this: do you actually know what it is people are saying about your business? What specific “words” of “mouth” are they spreading?

If you are focused on delivering quality and your customers are raving about your speed you could be in for some trouble down the road.

How could world of mouth advertising ever be bad? How could it ever hurt your business?

I’ll give you a recent example of mine…