How do you convert trial downloads into sales

The answer depends in part on the nature of the trial and the likelihood of the “downloader” using the product any time soon – thus realising and extracting the products value. Much attention also needs to be paid to those that ultimately won’t convert.

Let’s say you could convert between 5 and 10 percent of the people who downloaded the trial - let’s say after your promotion costs you are making a profit, that leaves 90-95% of your original trial users out of the picture – these people may be worth as much as your buyers over time. Consider also the effort and cost it took to get their attention.

You could do it this way…

...convert trial downloads...